We have also identified a potential business opportunity with the Lead Generation space and have begun efforts to develop our own unique lead generation sites to service several industries. Currently, several of our web properties generate industry specific, qualified leads for sale to customers. These industries include but are not limited to, insurance, financial services, auto purchase, home mortgage finance and investments.
The Bigado Network also provides a venue for advertising and marketing to promote not only our websites but affiliate sites as well. Banner advertising is one such strategy we employ that promotes the Bigado Network internet community concept, referring exclusive customer prospects to other sites within our organization. Other marketing strategies we are or will be implementing to promote our sites includes: Search Engine Optimization, Search Engine Marketing, direct e-marketing, tactical positioning and market assessment, public relations and full-scope branding and collateral efforts. The increased traffic we are generating to all our network through these efforts is paramount to our success and key to our future development and growth projections. Our preliminary Marketing Action Plan below details marketing tactics.
Corporate Identity / Branding development |
Identity development |
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Business system design (bus card/letterhead/env/fax) |
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Messaging: tag line |
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Corporate Standards guide |
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Creative brief / positioning assessment |
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Sales Collateral* |
Corporate Brochure- Overview: tri-fold |
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Insert sheet: Bigado Network |
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Insert sheet: BigaNet |
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Insert sheet: Search Engine |
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Insert sheet: Case studies / testimonials |
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Insert sheet: Ad reprints |
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Insert sheet: Newsletters |
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Images: from House Stock |
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Images: Non-royalty Free (if req'd) |
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Photoshoot: location (if needed) |
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Collateral Materials Printing |
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Advertising: Display print / banner |
Display Ad(s) FP – Trade / vertical publications |
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Display Ad(s) Fractional - series |
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Create Banner Ad(s): series |
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Media consulting / purchasing: on-line |
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Trade Event / Show Support |
Trade show graphics: design / production |
Corporate format |
Booth graphics output / mounting |
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Pre-show promotion: Develop eMail Invitation (html Template) |
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Post-show promotion: Develop eMail Follow-up (html Template) |
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Giveaway / incentive program |
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Marketing Strategy |
Marketing Review & Planning |
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Market Analysis |
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Program Development |
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Web development |
Web Site: Branding / positioning |
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Web Site: Programming |
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Web Site Development: Database (opt-in) |
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Site map refinement. Upgrades a new features |
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On-line Marketing & Services |
eMail Promotion (Bi-Monthly or Media Schedule) |
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eNewsletter (Monthly or Quarterly TBD) |
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Email Template Design |
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Search Engine Optimization |
Per site |
Search Engine Marketing |
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Public Relations / Event Promotion |
Press Strategy |
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Corporate profile / boiler plate development |
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Trade Press List Development |
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Press Releases |
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Case Studies and Articles |
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Editorial Calendar Development and Pitching |
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Competitive Analysis |
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Reporting and Clipping |
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