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Marketing Action Items

We have also identified a potential business opportunity with the Lead Generation space and have begun efforts to develop our own unique lead generation sites to service several industries. Currently, several of our web properties generate industry specific, qualified leads for sale to customers. These industries include but are not limited to, insurance, financial services, auto purchase, home mortgage finance and investments. The Bigado Network also provides a venue for advertising and marketing to promote not only our websites but affiliate sites as well. Banner advertising is one such strategy  we employ that promotes the Bigado Network internet community concept, referring exclusive customer prospects to other sites within our organization. Other marketing strategies we are or will be implementing to promote our sites includes: Search Engine Optimization, Search Engine Marketing, direct e-marketing, tactical positioning and market assessment, public relations and full-scope branding and collateral efforts. The increased traffic we are generating to all our network through these efforts is paramount to our success and key to our future development and growth projections. Our preliminary Marketing Action Plan below details marketing tactics.

To see the Bigado Network lead generation system click here.

 Corporate Identity / Branding development

  Identity development

 

  Business system design (bus card/letterhead/env/fax)

 

  Messaging: tag line

 

  Corporate Standards guide

 

  Creative brief / positioning assessment

 

 

 Sales Collateral*

  Corporate Brochure- Overview: tri-fold

 

  Insert sheet: Bigado Network

 

  Insert sheet: BigaNet

 

  Insert sheet: Search Engine

 

  Insert sheet: Case studies / testimonials

 

  Insert sheet: Ad reprints

 

  Insert sheet: Newsletters

 

  Images: from House Stock

 

  Images: Non-royalty Free (if req'd)

 

  Photoshoot: location (if needed)

 

  Collateral Materials Printing

 

 

 

 Advertising: Display print / banner

  Display Ad(s) FP – Trade / vertical publications

 

  Display Ad(s) Fractional - series

 

  Create Banner Ad(s): series

 

  Media consulting / purchasing:  on-line

 

 

 Trade Event / Show Support

  Trade show graphics: design / production

Corporate format

  Booth graphics output / mounting

 

  Pre-show promotion: Develop eMail Invitation (html Template)

 

  Post-show promotion: Develop eMail Follow-up (html Template)

 

  Giveaway / incentive program

 

 

 Marketing Strategy

  Marketing Review & Planning

 

  Market Analysis

 

  Program Development

 

 

 Web development

  Web Site: Branding / positioning

 

  Web Site: Programming

 

  Web Site Development: Database (opt-in)

 

  Site map refinement. Upgrades a new features

 

 

 On-line Marketing & Services

  eMail Promotion (Bi-Monthly or Media Schedule)

 

  eNewsletter (Monthly or Quarterly TBD)

 

  Email Template Design

 

  Search Engine Optimization

 Per site

  Search Engine Marketing

 

 

 Public Relations / Event Promotion

  Press Strategy

 

  Corporate profile / boiler plate development

 

  Trade Press List Development

 

  Press Releases

 

  Case Studies and Articles

 

  Editorial Calendar Development and Pitching

 

  Competitive Analysis

 

  Reporting and Clipping